What is a USP...Unique Selling Proposition? –

A great USP and PR go together While doing research on the USP; I found that it was created in the early 1940s and it originally referred to marketing .Today, a number of businesses, organizations, as well as individuals currently use USPs as a basis to identify who they are and to also separate them from the competition. Here are a few examples of USP’s used by individuals you may be familiar with:
ArethaFranklin “The Queen Of Soul”
· Michael Jackson ‘ The King Of Pop”
· James Brown “ The Godfather of Soul”
· And of course, me: Sheréa VéJauan “Publicity for the people expert”
It is vital for every business to develop a Unique Selling Proposition (USP). The USP should be used repetitively in your marketing campaign. The USP establishes a foundation for present and future clients which help to set you apart from your competitionTo Create Your USP..Ask yourself a few of these questions 1. What sets you apart from your competition?2. Who is your target market?3. What do you want your client to remember about your company, product or service?
My husband and I own several businesses, below are our USP’s along with some other favorites you may know
· Kids Book World “Education through Personalization”
· Positive Relations Entertainment “Always promoting a positive image”
· VéJauan’s PR Boutique “Crystallizing remarkable public opinion”
· Spoken word Café “Promoting the passion of poetry”
· Nike “just do it”
· McDonalds, “I’m loving it”
· M&M's: "The milk chocolate melts in your mouth, not in your hand"
What Does the USP have to do With Publicity?By creating a USP you are helping to create an angle for your PR campaigns and you may also be establishing yourself as an expert to the media