What Is Public Relations And What Do PR People Do?

When we decided to launch “VéJauan 101” free publicity lessons, we were pleasantly
Surprised with such a great response from non-profit organizations, small businesses and entertainment companies, who wanted to market their services, promote their book, pack the house with their upcoming events and get more people to join their associations.
Surely your publicity efforts could help you achieve all of the above, however public relations is a media support industry, we are more involved with how our clients deal with the public and the image the public perceives. Public relations should truly be a part of your promotional mix, but it should not replace marketing, advertising or your promotional efforts.