When we decided to launch “VéJauan 101” free publicity lessons, we were pleasantly
Surprised with such a great response from non-profit organizations, small businesses and entertainment companies, who wanted to market their services, promote their book, pack the house with their upcoming events and get more people to join their associations.
Surely your publicity efforts could help you achieve all of the above, however public relations is a media support industry, we are more involved with how our clients deal with the public and the image the public perceives. Public relations should truly be a part of your promotional mix, but it should not replace marketing, advertising or your promotional efforts.
Wednesday, February 15, 2006
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Public relations workers have varied responsibilities, including the following:
Writing (news releases, newsletters, correspondence, reports, speeches, booklet texts, radio and TV copy, film scripts, trade paper and magazine articles, institutional advertisements, product information and technical materials)
Editing (Special publications, employee newsletters, shareholder reports and other communications for employees and for the public)
Media relations and placement (Contacting news media, magazines, Sunday supplements, freelance writers and trade publications with the intent of getting them to publish or broadcast news and features about, or originated by, the organization)
Special events (Arranging and managing press conferences, convention exhibits, open houses, anniversary celebrations, fund-raising events, special observances, contests and award programs) Speaking (Appearing before groups and arranging platforms for others before appropriate audiences by managing a speaker's bureau)
Media production (Creating art, photography and layout for brochures, booklets, reports, etc.)
Research (Gathering data to help an organization plan programs; monitoring the effectiveness of public relations programs)
Programming and counseling (Establishing a program for effective public relations within the company)
Training (Working with executives and other people within the organization to prepare them to deal with the media)
Management (Overseeing the costs of running the public relations program; paying the bills)
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